The Lead Conversion Kit

Kit Contents

Posted - by Alicia Bausley and Lisa Hanfileti

Here’s a peek at what’s waiting for you inside “The Lead Conversion Kit” by Alicia Bausley and Lisa Hanfileti. (Be sure to take special note of the scripts, templates and emails included for you to use in your marketing and sales.):

Foreword by Ann Sieg
Foreword by Dr. Ken Evoy
Introduction
- The Dangers of Remaining Antiquated
- Three Reasons Why You Need to Change Your Strategy Now
- A Wakeup Call
- The Desperate Network Marketer
- The Empowered Marketer
Chapter 1: Open Your Home to the Entire World!
- Be a Real Estate Tycoon
- Ken and Ann, Sitting in a Tree
- The 7 Great Truths from the Masters of Our Industry
Chapter 2: The Not-So Little Secrets of Writing Compelling Content That Sells
- The Million Dollar Skill with a Small Price Tag
- Two Free Resources to Start Your Cash Flow
Chapter 3: The 4 Simple Steps to a Successful & Profitable Website
- Content
  - A Bit About Keywords in Content
  - Target Audience
- Traffic
- A Bit More About Keywords & Traffic
- PreSelling
- Monetization
- The Painful Stamina Test
- Tips from Two Experienced SBIers
Chapter 4: Get Intimate with Your Audience
- What Exactly Is A Target Audience?
- What Does a Target Audience Look Like?
- Perils for the Network Marketer
Chapter 5: The Online Network Marketer’s Nightmare: Product Versus Opportunity
- Is Choosing the Business Opportunity the Best Choice?
- Ann Sieg’s Not-So-Secret Renegade Marketing Formula
- The Number One Best Way to Attract People
- Is Promoting Your Product A Better Choice?
- Product Versus Opportunity: You Must Decide or Die!
- Okay! There Are Some Exceptions to the Rule
Chapter 6: Call to Action
- Your Replicated MLM Website
- What is a Call to Action?
- Five Effortless Ways to Entice Your Fans & Explode Your Email List
- Call to Action #1: Contact Me Form (One of Alicia’s Key Conversion Tools)
  - Contact Me Form “A” – Require Phone Number
  - Contact Me Form “B” – Require Phone Number and Mailing Address
  - Contact Me Form “C” – Require Phone Number, Mailing Address and Questions
- Call to Action #2: Become An Elite Editor of Your Own Newsletter
- Call to Action #3: Give Away the Farm (well, almost!): Free Downloads – Report, Ebook, Audio, Video
- Call to Action #4: Give Away the House, Spouse, Car and the Kids (ok, not the car!): Free Plus Shipping and Handling – Book, CD, DVD
- Call to Action #5: Real Live Cash Sales! Download for Purchase – Ebook, Audio, Video, Membership, Training, Event & More
Chapter 7: The Ultimate Lead Conversion Tools
- Building Business Relationships
- Basic Human Nature
Chapter 8: Our Big A.R.S. Mistake
- The Top 20 Surefire Ways to Automate Your Business
Chapter 9: Putting the FUN into Your Funnel… Marketing Funnel That Is
- Online & Offline Methods for Maximum Lead Generation & Conversion
- Your Marketing Map
Chapter 10: Your Very Own Customized Marketing & Sales Funnel
- The Anatomy of a Successful Marketing & Sales Funnel
- Enter & Exit
- Enter & Click Deeper
- Enter & Act
- The Sales Portion of Your Marketing Funnel
Chapter 11: Perceived Value and The Sideways Sales Funnel
- The Value Sales Ladder
- Your Website Is Not a Shopping Mall
Chapter 12: Did You Say Pick Up the F-f-f—Phone??
- The 7 Deadly Myths of Network Marketing
- The Killer Combo: A Marketing Plan Plus A Sales Force
- Your Leads Want to Hear From You!
  - Alicia, In Her Own Words
- Taking Your Leads Offline
Chapter 13: Let the Sales Force Be with You
- Consultative Selling
- It All Starts With Attracting a Qualified Lead
- Preparing for Your First Call
- Confidence is a Must in Your Consultative Selling
- Your 10-Second Chance
- Your First Call
- First Call Goals
- Leaving a Message that Gets Returned.
- Prepare your Questions
- Ask the Right Kind of Questions to Determine Needs, Generate Rapport & Qualify
- The Power of Listening
- Scheduling the Second Call
- Second Call Goals
Chapter 14: The Startling Secrets of Lead Conversion
- Emotional Triggers For Buying
- The Complimentary Consultation: The Anatomy of the Sale
  - #1 Your Opening Statement
  - #2 Tell Them What You Have and the Benefits
  - #3 Prove it! (Tell Your Story)
  - #4 Special Bonuses and Guarantees
  - #5 The Price
  - #6 Call to Action – Ask For the Sale!
  - #7 Answer Questions and Objections
  - #8 A Further Call to Action – Closing the Sale
  - #9 Follow-up
- Five Follow Up Fiascos
Chapter 15: An Email Autoresponder Series That Gets Action & Income
- Our 10 Best Lead Generation Tools & Your Road to Success
  - The 10 Best Lead Generation Tools
- The Down and Dirty Nitty Gritty
- Page with Opt-in Widget
  - Email Message #1: Delivered Immediately
  - Email Message #2: Delivered 2 Days After Previous Message
  - Email Message #3: Delivered 4 Days After Previous Message
  - Email Message #4: Delivered 6 Days After Previous Message
  - Email Message #5: Delivered 8 Days After Previous Message
  - Email Message #6: Delivered 9 Days After Previous Message
- An Even Better Way to Qualify Prospects
Chapter 16: The New Model of Network Marketing
Tips to Get You Started